Generate Leads from Content Marketing – Not Just Traffic

Hi, I’m Daniel Levi. I advise companies looking to maximize conversions from their content marketing. If you want to get real business leads – not just eyeballs – from your SEO efforts , then we should talk. The first consultation is free.

Generate Leads – Not Just Traffic

Hi, I’m Daniel Levi. I advise companies looking to maximize conversions from their content marketing. If you want to get real business leads – not just eyeballs – from your SEO efforts , then we should talk. The first consultation is free.

Content Marketing: My Approach

What I learned over the years is this: Instead of chasing vanity metrics like traffic, follow the leads! By measuring actual conversions, we can see exactly what content delivers real business value. Then build the SEO strategy around what works!

Think of it this way: Suppose your content ranks well in Google for the phrase “What is SEO?” That’s great insofar as it goes. But very few of those early-stage visitors are ready to pull the trigger and hire an SEO agency. In practice, it’s much better to focus on a key phrase like “cost of hiring an SEO agency”. Even if it draws less traffic, that’s the ripe relevant traffic that matters. Because that’s where real leads come from.

Unlike most content marketers, I don’t point proudly at high-volume low-quality traffic (visitors, sessions, impressions). Rather, I hold myself accountable for leads.

Experience

Today, I run my own consultancy. Previously, I worked as a Content Strategist at Grow and Convert, a top-notch content marketing agency.  Here are a couple of case studies from my last job, based on customer accounts that I managed.

Case Studies

What did I do for the clients below at my last job? I oversaw the overall performance of their content marketing. Based on extensive user research for these B2B companies, I devised content ideas, produced articles, and tracked the traffic and leads they brought in.

Here are the SEO results:

Account 1: Geekbot.com
  • 1,745 total organic conversions (trials)
  • 232,493 total organic traffic
  • These numbers are attributed to 64 blog posts published in the span of 2 years.
Account 2: BuddyPunch.com
  • 1,389 total organic conversions (trials)
  • 50,010 total organic traffic
  • These numbers are attributed to 64 blog posts published in the span of 2 years.

Would you like a detailed analysis?  In that case, check out this case study that I authored:

Scaling Content: Expanding from Bottom of Funnel Content to Top of Funnel

Interested in working together? 

Let’s discuss your content marketing goals and challenges.  The first call is on me. Subsequent consultations are $200 per hour.

Click here to book a call
Feel free to reach out to me at hello(at)daniellevi(.)com

I look forward to chatting!

P.S. You may already have 1 or more marketers on your team.  That’s great.  I’m not a generalist marketer and don’t do everything they can do.  Rather, I’m a specialist.  Only the biggest companies have a staff big enough to encompass every possible skill set.  Often, it makes sense to supplement your in-house expertise with outside experience.  We are compatible.